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Table of Contents Hide
  1. Black Rifle Coffee: Key Takeaway
  2. Understanding Black Rifle Coffee Company
    1. The Story Behind Black Rifle Coffee Company
    2. Black Rifle Coffee: More than just a brand
    3. Ethos of Black Rifle Coffee Company
  3. The Coffee Selection at Black Rifle Coffee
    1. Light Roast Coffee
    2. Medium Roast
    3. Dark Roast
    4. Ready-to-Drink Coffee Selection
  4. Single-Serve Coffee Options
  5. BRC Exclusive Coffee Subscription
  6. Evaluating Black Rifle Coffee: The Taste Test
    1. Flavor profile of Black Rifle Coffee
    2. Comparison: Black Rifle Coffee vs Other Popular Brands
    3. Brew styles and how they affect the taste
  7. Quality of Black Rifle Coffee
    1. Bean Quality and Sourcing
    2. Roasting Process and its Impact
    3. Packaging and Freshness of Black Rifle Coffee
  8. Black Rifle Coffee and Its Community Impact
    1. Black Rifle Coffee’s Commitment to Veterans
    2. Economic Impact of Black Rifle Coffee
    3. Environmental Stewardship of Black Rifle Coffee
  9. Customer Perception of Black Rifle Coffee
    1. Overall Customer Reviews and Feedback
    2. Black Rifle Coffee’s Customer Service Review
    3. Would We Recommend Black Rifle Coffee?
  10. Pros and Cons of Black Rifle Coffee Company
    1. Pros:
    2. Cons:
  11. How We Rate Black Rifle Coffee Company
    1. Coffee Quality and Variety: 9/10
    2. Sourcing and Sustainability: 8.5/10
    3. Price and Value: 8/10
    4. Customer Service: 9/10
    5. Social Impact: 10/10
    6. Customer Perception: 9/10
  12. Conclusion – Guru’s Score Verdict: 4.5/5
  13. FAQ
    1. What is the story behind the Black Rifle Coffee Company?
    2. How does the flavor profile of BRC compare to other popular brands?
    3. Where does Black Rifle Coffee source its beans, and how does it maintain quality?
    4. What community and environmental initiatives does Black Rifle Coffee engage in?
    5. What do customers generally think about BRCC?

For many of us, coffee is not merely a beverage—it’s a ritual, a source of comfort, a daily kickstart, or even an artistic passion. It’s a world that brings together people from all walks of life, sharing their love for that invigorating aroma and the warm, flavorful liquid that dances on the taste buds. Yet, every coffee brand has its unique story, taste, and impact, and today, we’re venturing into the vibrant world of one such standout name: the Black Rifle Coffee Company (BRCC).

Welcome to our in-depth ‘Black Rifle Coffee Review,’ where we’ll take you on a journey to unmask the quality, taste, and impact that BRCC brings to every cup, transcending the typical coffee experience to offer something truly unique. So, whether you’re a coffee connoisseur, a casual drinker, or someone eager to explore new coffee frontiers, buckle up for a flavor-packed ride that might just change the way you view your cup of Joe.

Black Rifle Coffee: Key Takeaway

  • High-quality and diverse coffee options: Black Rifle Coffee offers a wide range of roasts and flavors, catering to various coffee preferences with top-quality beans.
  • Commitment to quality from sourcing to roasting: The company meticulously selects its coffee beans from diverse regions worldwide, ensuring each roast delivers a unique and exceptional flavor.
  • Beyond the brew: social and environmental commitment:  BRCC goes beyond making great coffee; they show active involvement in community initiatives and environmental stewardship.
  • First-rate customer service and customer satisfaction: BRCC places a high emphasis on customer satisfaction, offering responsive customer service across multiple channels.
  • Impressive customer perception and positive reviews: With numerous positive reviews, Black Rifle Coffee has won the approval of many customers, creating a strong brand reputation in the coffee industry.

Understanding Black Rifle Coffee Company

black rifle coffee blend hells bells

In the world of coffee, brands come and go, but some stand the test of time, creating not only a loyal customer base but a strong identity that resonates with consumers beyond the boundaries of taste and aroma. One such brand is the Black Rifle Coffee Company (BRCC), a name synonymous with quality coffee and a strong commitment to the veteran community. However, to truly understand this unique coffee company, we need to delve into its origins, its identity, and the ethos that has propelled it to fame. As we step into the world of BRCC, we will uncover a story steeped in passion, resilience and a commitment that extends far beyond just brewing coffee.

The Story Behind Black Rifle Coffee Company

Born out of passion, resilience, and a commitment to the military community, the BRCC has been making waves in the coffee industry since its establishment in 2014. Founded by former Green Beret Evan Hafer, this Salt Lake City-based coffee company began its journey by selling a small quantity of “Freedom Roast” coffee via a friend’s apparel website. Witnessing its success, Hafer decided to build his brand, subsequently leading to the inception of BRCC. With a distinct ethos and business model, the company went on to become a pioneer in online, direct-to-consumer coffee subscription service, boasting more than 100,000 subscribers by 2020. (1)

From its humble beginnings, BRCC has expanded its physical footprint, establishing coffee shops in Utah, Texas, Oklahoma, Georgia, and Montana. Furthermore, the company ventured into the Canadian market in 2017 and set up a roasting facility in Manchester, Tennessee, investing $6 million in the process. The remarkable expansion of BRCC saw it employ over 200 individuals by 2019, with 40 percent of its staff being U.S. military veterans.

Black Rifle Coffee: More than just a brand

Black Rifle Coffee Soldiers

BRCC is far more than just a coffee brand—it’s a testament to American resilience, a champion of veteran causes, and a manifestation of conservative values. This identity is deeply reflected in their corporate actions and strategies, the most notable being their commitment to hiring 10,000 veterans—a campaign launched in response to Starbucks’s pledge to hire 10,000 refugees.

BRCC’s commitment extends beyond coffee to touch different aspects of society and culture. Their online publication, Coffee or Die Magazine, covers a broad range of topics, including military, law enforcement, and coffee-related subjects, serving as a unique platform that further cements BRCC’s cultural imprint.

In addition, the brand also sponsors athletes and has close connections with the world of motorsports, endorsing drivers like Travis Pastrana, Ty Dillon, Noah Gragson, and Matt Crafton, further cementing its position as more than just a coffee brand.

Ethos of Black Rifle Coffee Company

At the heart of BRCC lies a strong ethos that resonates with many Americans, one that embraces pro-military, pro-gun, and pro-police views. Over half of its staff have military backgrounds, reinforcing the company’s commitment to the veteran community. BRCC’s ethos is also reflected in its marketing strategies, with campaigns focusing on their commitment to hire veterans, and their stance against corporations they perceive as not aligning with their values.

However, BRCC’s ethos extends beyond politics and into the realm of community responsibility. The company’s response to the COVID-19 pandemic, which involved a coffee donation campaign to support medical and emergency personnel, quarantined military members, and their families, demonstrates their commitment to community service.

Despite its strong political and social stance, BRCC has also shown a willingness to distance itself from far-right extremism, reflecting a nuanced understanding of its responsibility as a business in an increasingly diverse society.

From bean to cup, BRCC’s journey is a story of dedication, resilience, and an unwavering commitment to its ethos—a testament to what it truly means to be more than just a coffee brand.

The Coffee Selection at Black Rifle Coffee

BRCC is known for its comprehensive and diverse range of coffee offerings. A symbol of American pride and unwavering support for those who serve, this veteran-owned business is committed to providing coffee lovers with an exceptional selection of coffee roasts, from the lightest roasts to the boldest dark roasts. Let’s delve into their selection of light roast coffees and what makes them unique.

Light Roast Coffee

For those who appreciate a mellow and more caffeinated brew, light roast coffee is an ideal choice. Known for their bright and nuanced flavors, these coffee beans are roasted just long enough to reach the first crack – the point where they expand and crack, releasing heat. At BRCC, they offer an array of light roasts, each with its distinctive characteristics, catering to a wide variety of coffee preferences.

Flying Elk

flying elk coffee

Inspired by a unique mode of transportation, the Flying Elk is a Costa Rican light roast that delivers a one-of-a-kind coffee experience. The blend is recognized for its delightful nutty aroma and distinctive tasting notes. Some highlights include:

  • Nutty aromas with chocolate, almond, and brown sugar flavors
  • Roasted and packaged in-house to ensure utmost freshness
  • Available in whole bean or ground coffee
  • Makes a wonderful gift or addition to man crates

This light roast is more than just a morning wake-up call; it’s a journey into the vast BRCC arsenal.

Space Bear

space beer

Take a celestial journey with the Space Bear light roast. This captivating blend offers a bright and fruity flavor that is certain to kickstart your day. The Space Bear blend stands out due to its:

  • Nutty aromas with citrus, floral, and black tea-tasting notes
  • In-house roasted for guaranteed freshness
  • Available as whole beans or pre-ground coffee
  • An excellent choice for gifts or man crates

Prepare for an unforgettable coffee experience that launches your mornings into orbit!

Power Llama

power llama coffee

Experience the majestic blend of the Power Llama light roast. This exquisite Peru Arabica coffee offers a balance of flavors that will unquestionably satisfy your coffee cravings. Key highlights of the Power Llama blend are:

  • Nutty aromas with almond, citrus, and chocolate-tasting notes
  • Roasted in-house for freshness assurance
  • Offered in both whole bean and ground coffee forms
  • Makes for a perfect gift or addition to man crates

This llama may not be a weapon, but it’s sure to fire up your day!

Gunship Roast

gunship coffee

Finally, let your taste buds take flight with the Gunship Roast light roast. Named after a soaring helicopter, this delectable roast delivers a smooth finish with every sip. The Gunship Roast stands out due to its:

  • Delightful floral aroma and gentle caramel-tasting notes
  • Meticulous in-house roasting for optimal freshness
  • Availability as whole beans or pre-ground coffee
  • Makes an excellent gift or addition to man crates

Silencer Smooth

silencer smooth coffee

Welcoming the day with Silencer Smooth is like being greeted by a serene dawn. The gentle caress of its nuanced flavor profile brings a calm complexity that enhances any morning routine. Each sip invites you into a tasteful journey, a narrative of tranquil moments captured within the confines of a coffee cup. While a soothing melody of mild notes fills the air, it culminates into a harmonious symphony, leaving you refreshed and ready to face the day.

  • Exquisite light roast
  • Enchanting sweet aroma
  • Notable delicate citrus undertones
  • Crisp, refreshing finish
  • Proudly American & Veteran-operated

Medium Roast

Loved by coffee enthusiasts worldwide, medium roasts provide the perfect equilibrium between the light and dark extremes. Neither too mild nor too intense, these roasts are celebrated for their well-rounded profiles, offering a delightful medley of flavors, aromas, and acidity levels. Skillfully roasted to the point of perfect balance, our medium roasts boast a rich complexity and smooth finish that make each cup an unforgettable experience. Explore the selection of medium roasts and discover the craftsmanship of BRCC’s unique blends.

Freedom Roast

freedom coffee roast

Freedom Roast captures the resilient spirit of liberty within its robust flavor. It echoes the boldness of those who value the priceless treasure of freedom, an embodiment of the American way. Enjoy an extraordinary cup that resonates with your values, where every sip stands for something bigger. Let this distinctive blend take you on a journey that celebrates freedom, courage, and the unyielding human spirit.

  • Symbolizes the spirit of freedom
  • Smooth and robust flavor
  • Versatile blend compatible with various brewing methods
  • Meticulously crafted from Brazilian and Colombian beans
  • Veteran-owned, proudly American

AK Espresso

AK Espresso BRCC

The AK Espresso invites you on a gustatory adventure that fuses the best of two worlds: light Colombian and dark Brazilian coffees. It’s like experiencing an incredible symphony, where each note plays a crucial role in delivering a beautiful harmony. Let this coffee’s masterful blend of contrasting elements make every morning an exhilarating exploration, painting your taste buds with vibrant flavors and an enduring impression.

  • A unique blend of light Colombian and dark Brazilian coffees
  • Inviting rich, nutty aroma
  • Intricate flavors of citrus and dark chocolate
  • Equally perfect for a drip brew or a robust espresso
  • Veteran-operated, proudly American

Just Black

just black coffee

Unveiling the medium roast coffee that sparked a revolution in taste – Just Black. With a beautifully balanced flavor profile that deftly navigates the spectrum between boldness and smoothness, it is an invitation for coffee enthusiasts to re-encounter the essence of great coffee. The allure of this blend lies not just in its tasting notes, but also in the transformative journey it offers. A symphony of flavors elegantly woven together, it’s a tribute to the timeless love for coffee.

  • Signature medium roast blend
  • A tempting blend of cocoa and vanilla aromas
  • Balanced harmony of boldness and smoothness
  • Designed for a stellar drip coffee experience
  • Veteran-owned and proudly American


caf black rifle coffee blend

Discover a novel coffee experience with CAF, the epitome of extraordinary roasts that transcends ordinary boundaries. Characterized by a stimulating surge of caffeine and a captivatingly rich, smoky flavor profile, this blend is exclusively crafted for coffee connoisseurs.

  • Provides an awe-inspiring caffeine surge
  • Delivers a rich, smoky flavor profile
  • Offers both whole bean and ground coffee variations
  • Impressive range including the boldest black coffee, enchanting ground espresso, and seductive French roast
  • Versatility to adapt to various brewing methods: drip brewing, French press, pour-over, and cold brew


hazelnut coffee

Step into a world of lavish opulence with Black Rifle Coffee’s Hazelnut Coffee. The toasty richness of its bold aromas and earthy flavor profile promises an extraordinary, indulgent morning experience.

  • The exceptional bold and earthy flavor profile
  • Aroma rich in toasty Hazelnut
  • Available as whole bean or ground coffee
  • Offers alternatives from robust black coffee to captivating ground espresso


vanilla coffee

Revel in the delicate sweetness of our Vanilla medium roast, a sublime balance between simplicity and satisfaction. Its smooth and balanced taste promises a rewarding experience that leaves you longing for more.

  • The captivating vanilla flavor profile
  • Provides a smooth and balanced taste
  • Available in whole bean and ground coffee formats
  • Wide range from strong black coffee to captivating ground espresso

Liberty Roast

liberty black rifle coffee company

With each purchase of our exclusive Liberty Roast, experience the satisfaction of supporting our esteemed heroes, both at home and abroad. This unique blend, made from premium 100% Arabica beans, presents a harmonious symphony of flavors including brown sugar, orange, citrus, and a captivatingly rich nutty aroma.

  • Supports a noble cause of contributing 1 million cups of coffee to esteemed heroes
  • Crafted using premium 100% Arabica beans
  • Offers a complex flavor profile: brown sugar, orange, citrus, and nutty aroma
  • Available as whole bean and ground coffee blends

Thin Blue Line

thin blue line black rifle coffee

Experience the robust character of the Thin Blue Line blend, a testament to our unwavering support for law enforcement officers and their families. It captures the essence of dedication and sacrifice akin to our beloved Just Black roast.

  • Shows our unwavering support for law enforcement officers
  • Offers the convenience of whole bean and ground coffee
  • Offers alternatives from bold black coffee to irresistible ground espresso
  • Provides a smooth and robust flavor across all roast levels
  • Seamlessly adapts to various brewing methods
  • Perfect for coffee gifts or man crates

Vintage Roast

vintage roast black rifle coffee

Coffee is not just a beverage; it’s a lifeline that ignites the dawn of each day and helps us glide through the highs and lows. Among the many roasts that keep our spirits high, the Vintage Roast holds a distinguished place. It’s a medium roast that delivers a flawless symphony of flavors and aromas that make every sip a celebration.

  • This medium roast provides the perfect balance of flavor and caffeine to kickstart your day or power through the afternoon slump.
  • Has citrus notes, and a subtle, zesty twang that enhances the overall taste profile, offering a unique flavor profile that is hard to resist.
  • The inviting sweet aroma paves the way for the delightful tasting experience that follows, making it an all-encompassing sensory treat.
  • Has a refreshing finish, and the last sip is as good as the first, if not better, leaving you rejuvenated and craving for more.

Fit Fuel Blend

fit fuel black rifle coffee company

For those dedicated to fitness and performance, every decision counts, including the choice of coffee. Enter Fit Fuel Blend, a high-caffeine medium roast that’s not just a beverage, but a fuel to power your workouts and help you shatter those personal records.

  • High caffeine medium roast, with just the right strength and caffeine content, it’s the perfect companion for your pre-workout regime.
  • Maple syrup and citrus flavors are an unusual but delightful fusion that adds a unique twist to your coffee experience.
  • Velvety malt finish, a soft, smooth finish that enhances the overall taste, making each sip a memorable moment.
  • More than just a coffee, it’s a catalyst for achieving your fitness goals, pushing you to unleash your full potential.

Coffee or Die Roast

coffee or die black rifle coffee
Black Rifle Coffee Company Coffee or Die, Medium Roast Ground Coffee, 12 OZ Bag
  • Includes: One 12 oz bag of Black Rifle Coffee Company Coffee or Die medium roast ground coffee
  • Medium Roast Coffee: BRCC’s Coffee or Die roast features milk chocolate and buttery walnut tasting notes for a smooth medium roast you can enjoy during a busy morning or for a midday boost
  • High-Quality Arabica Beans: Our coffee is made from high-quality Arabica coffee beans sourced from Colombia and Brazil to create a smooth taste of java, no matter the roast
  • The Perfect Coffee Gifts: Coffee or Die coffee grounds are a great present to any of your friends and loved ones who love the taste of great American coffee, or treat yourself to the bold flavor of BRCC’s medium roast blend
  • American Made and Veteran Founded: If you’re looking for the world’s best coffee, get it from members of the world’s finest military; A portion of our proceeds go to directly support the causes that help veterans and first responders

The Coffee or Die Roast is more than just a coffee; it’s a nod to the spirit of unity, liberty, and justice that forms the backbone of America. This exquisite medium roast serves as a refreshing reminder of the freedom and values we hold dear.

  • This medium roast strikes the perfect balance between flavor and strength, making it a great choice for any time of the day.
  • Milk chocolate and toasted walnut notes are an enchanting fusion that elevates the taste profile, making each sip a delightful experience.
  • Buttery finish, the smooth, luxurious finish enhances the overall coffee experience, leaving a lasting impression on your taste buds.
  • Symbol of unity and freedom, a unique blend that goes beyond just taste, resonating with the core values of liberty and unity.

Five Alarm Roast

five alarm roast

The Five Alarm Roast is a tribute to the brave firefighters who risk their lives every day to keep us safe. This medium roast serves as a small token of our immense gratitude and appreciation, embodying our commitment to give back to these selfless heroes.

  • This medium roast is an ideal balance of strength and flavor, this blend is the perfect way to start or end your day.
  • Smoky aromas, the enticing smoky scent piques your interest from the moment you open the bag, creating an invigorating sensory experience.
  • Has dark chocolate and molasses notes, these flavors add depth and richness to the coffee, making it an absolute treat for your palate.
  • Hint of cherry, this subtle flavor adds a surprising twist, enhancing the overall tasting experience.
  • Supporting firefighters, by choosing this coffee, you become part of a noble cause that directly benefits the brave individuals who dedicate their lives to serving our communities.

Dark Roast

Immerse yourself in the rich and tantalizing world of dark roast coffee. Known for their robust flavor profile and fuller body, dark roasts from Black Rifle Coffee Company are meticulously crafted for those who appreciate bold and smooth coffee. With an array of remarkable blends that dance on the palate and awaken the senses, we promise an indulgent coffee experience like no other. Whether you’re in search of the perfect morning kick-start, an afternoon boost, or a cozy evening brew, our selection of dark roasts promises to be the bold companion you’ve been searching for.

Freedom Fuel

freedom fuel coffee

Introducing Freedom Fuel, an emblem of unwavering quality and taste. Savor the rich, bold flavors of this unique blend that notches an impressive eight on our 1-10 roast scale.

  • Prominent notes of indulgent dark chocolate.
  • Undertones of walnut adding to its depth.
  • A subtle hint of anise for a surprising twist.

At Black Rifle Coffee Company, we offer both whole bean and ground coffee for our Freedom Fuel blend. Savor the freshness of the whole beans, or enjoy the convenience of pre-ground coffee. In either form, you can expect a coffee experience that’s as fulfilling as it is refreshing.

Blackbeard’s Delight Roast

Blackbeards Delight

Explore the majestic journey of taste with Blackbeard’s Delight, a dark roast that narrates a story of grand adventure in every cup.

  • Smoky aroma that is as alluring as it is mysterious.
  • Bold and robust flavor that asserts its presence with each sip.
  • Delightful undertones of bakers chocolate adding a layer of complexity to the flavor profile.

Blackbeard’s Delight is available as whole bean and ground coffee, providing you with the opportunity to savor the coffee in your preferred form. Whichever you choose, prepare yourself for a remarkable voyage of the senses.

Beyond Black

Beyond Black

With Beyond Black, embrace a coffee experience that doesn’t shy away from the bold and vibrant flavors of the dark.

  • Robust flavors that come alive with each sip.
  • A tantalizing spicy aroma that invigorates the senses.
  • Exquisite tasting notes of dark chocolate.
  • Gratifyingly smoky finish that leaves a lasting impression.

Beyond Black offers coffee lovers a range of choices, with options for both whole-bean and ground coffee. Whatever your preference, you can look forward to a truly memorable coffee experience with Beyond Black.


tactisquatch black rifle coffee

Allow us to introduce you to Tactisquatch, an extraordinary dark roast that unveils a kaleidoscope of flavors, crafted from the finest Honduran Arabica beans.

  • Enchanting tasting notes of luscious black currant.
  • Velvety undertones of molasses that add richness to the brew.
  • A vibrant hint of orange, bringing a fresh zest to the blend.

Tactisquatch is available as both whole bean and ground coffee, promising to cater to your unique coffee preferences. Discover the perfect blend that meets your coffee desires, as we, at Black Rifle Coffee Company, remain devoted to enhancing your coffee journey with every sip.

Ready-to-Drink Coffee Selection

Black Rifle Coffee Company presents its remarkable line of Ready to Drink (RTD) Coffee. Recognizing the need for convenience in the modern, fast-paced world, the company innovatively offers a selection of canned coffees that embody the ease of grab-and-go without compromising on flavor. The RTD range is specially designed to invigorate the senses with premium 100% Colombian coffee while delivering a powerful caffeine punch of 200mg per can. Ideal for those seeking a quick energy boost or a reliable companion for an active lifestyle, Black Rifle Coffee’s RTD selection is poised to revolutionize your coffee experience.

Espresso with Cream, Espresso Mocha, Caramel Vanilla, Rich Mocha

black rifle coffee canned coffee drinks

The Ready to Drink selection introduces four irresistible flavors: Espresso with Cream, Espresso Mocha, Caramel Vanilla, and Rich Mocha. Each variant is expertly crafted to combine the robust essence of a double espresso shot with unique flavor profiles.

Espresso with Cream Highlights:

  • Infused with the rich, creamy texture of cream, offering a smooth and indulgent coffee experience
  • Harnesses the power of a double shot of espresso, delivering a vibrant and invigorating flavor
  • Perfect for those who love their coffee strong yet creamy, promising a balanced coffee experience

Espresso Mocha Highlights:

  • Features the decadent combination of espresso and chocolate, creating a complex flavor profile that pleases the palate
  • Double shot of espresso promises an intense and robust coffee experience, perfectly complemented by the sweet undertones of mocha
  • Ideal for coffee enthusiasts who appreciate the intricate fusion of coffee and chocolate flavors

Caramel Vanilla Highlights:

  • Offers a harmonious blend of caramel and vanilla flavors, creating a sweet and fragrant coffee experience
  • The boldness of a double espresso shot is perfectly balanced with the sweetness of caramel and the aromatic scent of vanilla
  • Perfect for those who prefer a sweet and aromatic twist to their strong coffee

Rich Mocha Highlights:

  • Delivers a rich and intense mocha flavor, creating a decadent and luxurious coffee experience
  • Double shot of espresso combined with the indulgence of rich chocolate offers a bold and robust coffee treat
  • Ideal for those who love their coffee strong, bold, and chocolaty, making each sip a delight to the senses

These canned coffee selections ensure that regardless of your flavor preferences, Black Rifle Coffee Company has something unique to offer, promising convenience without compromising on taste and quality. Be it the rich taste of mocha, the creamy texture of the cream, or the sweet notes of caramel and vanilla, each variant serves as a testament to the company’s commitment to delivering excellence in every can.

Single-Serve Coffee Options

Black Rifle Coffee Company (BRCC) offers a range of single-serve coffee options, catering to diverse taste preferences. Whether you’re looking for variety packs, French roast coffee in bulk, or something more specific, BRCC’s Coffee Rounds provide an array of roasts, all compatible with K Cup Variety Brewers. This wide range is designed to meet the needs of all coffee lovers.

single serve coffee options

Some of the single-serve options include the bold and invigorating ‘Freedom Fuel’ (Dark Roast), the balanced ‘AK-47’ (Medium Roast), the intense ‘Beyond Black’ (Dark Roast), and the smooth ‘Silencer Smooth’ (Light Roast). If you prefer flavored coffee, choices such as ‘Chocolate’ and ‘Hazelnut’ offer a delightful twist to your morning brew.

Among the various options, ‘Beyond Black’ is a standout for dark roast aficionados, while those preferring a lighter roast can enjoy the subtly nuanced ‘Silencer Smooth’. Alternatively, for those who love variety, BRCC offers mixed coffee pods variety packs, delivering a taste adventure in every cup.

These single-serve coffee options are more than just about convenience—they’re about delivering robust flavors in every cup. Each coffee pod is crafted with top-quality Brazilian and Colombian coffee beans, promising a fresh and bold flavor. Regardless of whether you choose dark, medium, or light roast cups, you can expect an exceptional coffee experience.

BRC Exclusive Coffee Subscription

For the connoisseurs and enthusiasts who appreciate the distinctive pleasure of unique coffee experiences, Black Rifle Coffee presents an exceptional offering, the Exclusive Coffee Subscription (ECS). This service reflects the passionate commitment of Black Rifle Coffee’s founder, who has spent over a decade meticulously crafting the brand’s diverse range of core roasts.

As a result of consistent support from the brand’s devoted Coffee Club Members, the founder has had the opportunity to explore and curate an impressive array of high-scoring micro-lot coffees from across the globe. Now, through the Exclusive Coffee Subscription, these exclusive coffee gems have become accessible to a wider audience of coffee lovers.

The ECS stands apart by offering monthly shipments of these carefully chosen micro-lot coffees. Each coffee in this selection boasts a unique flavor profile, enhancing the rich tapestry of taste experiences that BRCC already offers. The founder personally handpicks these coffees, ensuring they originate from sustainable farms committed to producing high-quality beans.

A subscription to the ECS complements your enjoyment of the brand’s classic roasts, broadening your coffee palate and offering the opportunity to discover new favorites. However, as the ECS aims to maintain its exclusivity and high standards, the available slots are limited. Thankfully, Black Rifle Coffee is continually expanding the program, providing new opportunities each month for coffee enthusiasts to reserve their subscription.

The Exclusive Coffee Subscription is more than just a coffee service—it’s an invitation to join a passionate community, participate in the journey of discovering world-class coffee, and savor the results of a roasting passion that spans the globe. As such, it embodies the spirit of the BRCC community, delivering not just coffee, but a unique experience cherished by discerning coffee lovers.

Evaluating Black Rifle Coffee: The Taste Test

Coffee enthusiasts know that the key to a perfect cup of coffee lies in the taste. The flavor, the aroma, the aftertaste – everything combines to create that perfect coffee experience. In our review, we put Black Rifle Coffee under the microscope to evaluate its taste profile. Let’s delve into the unique characteristics that set BRCC apart.

Flavor profile of Black Rifle Coffee

BRCC offers a variety of blends, each with its unique flavor profile, which caters to a wide spectrum of coffee lovers. Their medium roast “CAF” (Caffeinated As F***) blend, for example, offers a smooth yet robust taste, with notes of cocoa and vanilla, a balanced acidity, and a full-bodied texture. On the other end of the spectrum, their dark roast “Murdered Out” blend brings a rich, intense flavor with deep notes of chocolate and a smoky undertone, perfectly suited for those who prefer a stronger cup. In essence, the flavor profile of Black Rifle Coffee is diverse and versatile, offering something for everyone, from the classic coffee enthusiast to the adventurous palate.

dunkin donuts cup of coffee

Comparing Black Rifle Coffee to other popular brands provides valuable insight into its distinct taste and quality.

  • Compared to Starbucks, known for its bold, somewhat burnt flavor, BRCC offers a smoother, more refined taste. While Starbucks’ beans often have a darker roast, Black Rifle Coffee provides a variety of roast levels, offering a more versatile flavor palette.
  • When compared with Dunkin’ Donuts, a brand known for its light, easy-drinking coffee, BRCC’s blends stand out with their robust flavor and greater complexity. Dunkin’ Donuts coffee often appeals to those who prefer a sweeter, less acidic cup, while BRCC caters to those who enjoy a fuller, richer coffee experience.
  • Against specialty coffee brands like Blue Bottle or Stumptown, BRCC holds its own with high-quality beans and a wide range of flavors. However, these specialty brands often offer single-origin coffees, focusing on highlighting the unique characteristics of each specific region, which BRCC doesn’t emphasize as much.

Brew styles and how they affect the taste

soldier brewing coffee on a camp site

The brewing method can significantly impact the taste of your coffee, and Black Rifle Coffee is no exception.

  • For instance, brewing BRCC’s blends in a French press can help extract a fuller flavor due to the longer steeping time, bringing out the coffee’s complexity and body.
  • On the other hand, using an espresso machine, especially for their dark roasts, will yield a rich, intense shot of coffee with a lovely crema on top – perfect for lattes, cappuccinos, or an energizing espresso shot.
  • If you’re looking for a brighter, more acidic cup, a pour-over method, such as a V60 or a Chemex, will highlight these characteristics in BRCC’s light and medium roast blends.

To sum up, BRCC offers a versatile taste profile, favorably compares to other popular brands, and can be brewed using various methods to bring out its unique characteristics. Whether you prefer a smooth, easy-drinking cup or a rich, intense brew, there’s likely a BRCC blend that will hit the mark.

Quality of Black Rifle Coffee

The quality of a cup of coffee is determined by numerous factors, all of which Black Rifle Coffee Company expertly navigates to ensure a superior product. From the careful selection of the coffee beans to the meticulous roasting process, and finally the packaging and delivery, BRCC guarantees an exceptional coffee experience for its consumers.

Bean Quality and Sourcing

freshly roasted coffee beans

The first step in creating a great cup of coffee is the selection of high-quality beans. The team at Black Rifle Coffee, led by Evan Hafer, conducts a global search for the most exceptional coffee sources. This search is exhaustive and only ends when beans that truly encapsulate the company’s commitment to quality are discovered. From the rich, full-bodied flavors of Guatemala to the robust essence of Brazilian beans, every single bean selected for roasting is chosen with the aim of bringing consumers the perfect cup of coffee, irrespective of whether they prefer a medium, light, or dark roast.

Roasting Process and its Impact

The journey of the green beans doesn’t end once they’ve been sourced; they are shipped directly to Black Rifle Coffee’s state-of-the-art roasting facilities. There, they undergo stringent inspections to ensure that they meet the company’s unwavering standards of excellence. Upon approval, the beans are subjected to the roasting process, carried out in the powerful Burns B270R cast-iron drum roasters. These machines have the capacity to roast between 100 and 270 pounds of coffee within just three to fifteen minutes, depending on the desired roast level. The impact of this roasting process is clear; it imbues the beans with the distinctive flavor profiles that BRC is renowned for.

Packaging and Freshness of Black Rifle Coffee

Once the roasting process reaches its completion, the beans are prepared for packaging. This step is as crucial as any in preserving the quality of the coffee. Both ground and whole beans are sealed in bags infused with nitrogen and equipped with a waterproof, one-way valve. This advanced packaging technology guarantees absolute protection against moisture infiltration, thereby ensuring that the coffee’s freshness is retained. With roasting facilities strategically located in both Manchester, TN, and Salt Lake City, UT, BRC ensures that the freshest coffee reaches its customers, regardless of where they reside.

From the sourcing of beans to the roasting and packaging process, every step undertaken by Black Rifle Coffee contributes to the exceptional quality of their product. Through their dedication to delivering only the finest coffee, the company has succeeded in creating a superior coffee experience for their customers.

Black Rifle Coffee and Its Community Impact

Black Rifle Coffee Company is more than a purveyor of high-quality coffee; it’s a company that values its social responsibility and consistently strives to make a positive impact in various communities. This impact is felt in the brand’s commitment to veterans, its significant contribution to the economy, and its dedication to environmental stewardship.

Black Rifle Coffee’s Commitment to Veterans

USA Soldiers

As discussed earlier, black Rifle Coffee has a well-established commitment to veterans. Not only is the company veteran-owned, but it also prides itself on supporting the very same community. A significant portion of the company’s workforce is made up of veterans, and the brand makes concerted efforts to hire and empower veterans whenever possible. This commitment extends beyond employment opportunities; Black Rifle Coffee also contributes a part of its proceeds to causes that directly benefit veterans, first responders, and law enforcement officers, symbolized by the revered thin blue line. It’s more than just a cup of coffee – it’s a commitment to those who’ve served and continue to serve.

Economic Impact of Black Rifle Coffee

The economic influence of Black Rifle Coffee is considerable. As a fast-growing coffee company, BRC contributes to the local and national economy in several ways. Firstly, the company creates employment opportunities both at its headquarters and its roasting facilities in Manchester, TN, and Salt Lake City, UT. Secondly, by sourcing high-quality coffee beans from around the globe, the company indirectly supports global coffee farming communities. Thirdly, through partnerships with various vendors and service providers, Black Rifle Coffee promotes economic activity and growth. The company’s success and growth positively impact all these economic sectors, making it a valuable contributor to both local and global economies.

Environmental Stewardship of Black Rifle Coffee

Sustainability and environmental responsibility are ingrained in Black Rifle Coffee’s values. The company understands that the future of the coffee industry depends on the health and sustainability of coffee-growing regions around the world. To that end, Black Rifle Coffee is committed to sourcing its beans from sustainable farms that use responsible farming practices. This approach ensures that not only is the quality of the coffee preserved, but the environment where the beans are grown is protected as well. Additionally, the company makes an effort to minimize waste in its production process, utilizing state-of-the-art packaging that minimizes environmental impact. Through these actions, BRC exemplifies responsible environmental stewardship in the coffee industry.

Customer Perception of Black Rifle Coffee

Customer perception is a crucial element in evaluating a brand’s success and influence. For Black Rifle Coffee, the outlook from consumers appears to be overwhelmingly positive, reflecting on aspects such as overall product satisfaction, customer service experience, and willingness to recommend the brand.

Overall Customer Reviews and Feedback

The team at The Coffee Guru has conducted an extensive review of customer feedback for BRCC. The general consensus is that customers appreciate the bold and distinctive flavors offered across the brand’s various roasts. Customers who prefer a stronger brew have praised the ‘Murdered Out’ extra dark roast for its bold and perfect taste. On the other hand, the ‘Freedom Roast’ medium roast and the ‘AK-47’ medium roast have garnered positive reviews for their compatibility with cold brew methods, indicating the brand’s versatility. The ‘Freedom Fuel’ dark roast is also held in high regard, with customers acknowledging it as superior in taste compared to popular brands like Maxwell House and Folgers.

Black Rifle Coffee’s Customer Service Review

While there are no specific mentions of customer service in the referenced reviews, the high ratings and positive feedback indicate a level of satisfaction that usually goes hand in hand with excellent customer service. It’s evident from customer sentiments that BRC’s commitment to quality products and a clear, supportive mission contributes to an overall positive purchasing and product experience, which includes all aspects of customer interaction, including service.

Would We Recommend Black Rifle Coffee?

Based on the overwhelmingly positive customer feedback, we would certainly recommend Black Rifle Coffee. The brand’s commitment to delivering quality coffee, its dedication to supporting veterans and communities, and its wide range of flavorful roasts cater to a variety of taste preferences. Furthermore, customer reviews indicate a high level of satisfaction with both the product and what the company stands for. Hence, for coffee enthusiasts looking for a bold brew with a mission they can stand behind, BRCC comes highly recommended.

Pros and Cons of Black Rifle Coffee Company

Every coffee brand comes with its strengths and weaknesses. Below, we explore the pros and cons of Black Rifle Coffee Company:


  1. High-Quality Coffee: Black Rifle Coffee Company prides itself on delivering high-quality, artisanal coffee. Their beans are sourced from sustainable farms globally and carefully roasted to bring out unique flavor profiles in every cup.
  2. Variety of Choices: The company offers a broad range of coffee products, from light to extra dark roasts, ensuring that every coffee lover’s taste is catered to. There’s also an assortment of flavors to choose from, providing more options for customers.
  3. Veteran Support: One of the unique selling points of Black Rifle Coffee Company is its commitment to veterans. By focusing on hiring veterans and actively supporting veteran causes, the company significantly contributes to this community.
  4. Sustainability Commitment: The brand’s commitment to sustainability extends from its sourcing to its roasting practices, underlining their responsibility towards environmental stewardship.
  5. Exclusive Coffee Subscription: For coffee enthusiasts seeking unique experiences, Black Rifle Coffee Company offers an exclusive coffee subscription featuring high-scoring micro lot coffees from around the world.


  1. Price Point: While the quality of Black Rifle Coffee is indisputable, the price point is slightly higher than many mainstream brands. This may be a deterring factor for some customers, despite the excellent value for money the brand offers.
  2. Limited Availability of Micro-lots: The exclusive coffee subscription featuring micro-lot coffees is an exciting proposition, but the limited availability may disappoint some coffee lovers.
  3. Lack of Organic or Fair Trade Certifications: While Black Rifle Coffee sources sustainably and cares for the environment, they lack the visibility of organic or fair trade certifications. These certifications are important to some customers, and the absence might be a disadvantage.
  4. Strong Branding: Black Rifle Coffee Company’s strong, military-inspired branding may not resonate with everyone. While it is a pro for many who appreciate and support their veteran-focused mission, it may not appeal to a broader audience.

How We Rate Black Rifle Coffee Company

two soldiers drinking black rifle coffee

Coffee Quality and Variety: 9/10

The coffee quality is crucial to any coffee brand, and Black Rifle Coffee doesn’t disappoint. They offer a wide array of roasts from light to extra dark, thereby ensuring that every coffee lover’s preference is met. The variety of flavors is remarkable, with each roast delivering a distinct taste profile. Whether you enjoy the full-bodied flavors from Guatemala or the robustness of Brazilian beans, Black Rifle Coffee guarantees the highest quality in each cup. The precision with which they roast each batch contributes to a unique and enjoyable coffee experience.

Sourcing and Sustainability: 8.5/10

Black Rifle Coffee pays significant attention to where and how their coffee beans are sourced. They embark on global quests to find the most exceptional coffee beans, selecting regions like Brazil and Guatemala for their distinctive characteristics. The journey of the beans from the farm to the roasting facilities emphasizes their commitment to quality and sustainability. The beans undergo rigorous inspections to ensure they meet the brand’s high standards, reinforcing the brand’s commitment to delivering a consistently high-quality product to its consumers.

Price and Value: 8/10

Though priced slightly higher than many mainstream brands, Black Rifle Coffee offers excellent value for money considering the quality, flavor, and impact of their product. Every dollar spent not only contributes to a flavorful cup of coffee but also supports the company’s cause of assisting veterans. Thus, the customers receive a high-quality product and become part of a noble cause, which brings substantial value to their purchase.

Customer Service: 9/10

Black Rifle Coffee provides comprehensive customer service options to ensure they can effectively respond to their customer’s needs and queries. With a live chat option and a contact number with specific working hours, they are readily available to provide assistance. Their presence on social media channels like Facebook, Twitter, Instagram, and YouTube allows them to connect with their customers on multiple platforms. Furthermore, the in-depth FAQ section on their website is a testament to their dedication to customer satisfaction, answering common questions and providing clear information about their products and services.

Social Impact: 10/10

One of the distinguishing factors of BRC is its commitment to social impact. The company has a strong focus on supporting veterans, thereby making a tangible impact on the community. Their dedication to economic development and environmental stewardship is evident in their operational practices. Through job creation and sustainable practices, they contribute positively to society and the environment.

Customer Perception: 9/10

The feedback from Black Rifle Coffee’s customers is overwhelmingly positive. The reviews highlight not only the superior quality and flavor of the coffee but also the brand’s ethos and commitment to their cause. The company’s values resonate with customers, contributing to their positive perception and high ratings.

Coffee Quality and Variety
Sourcing and Sustainability
Price and Value
Customer Service
Social Impact
Customer Perception
Reader Rating0 Votes

Conclusion – Guru’s Score Verdict: 4.5/5

In drawing our comprehensive Black Rifle Coffee Review to a close, our team at The Coffee Guru finds the brand to be exceptional in more ways than one.  BRC has created a unique blend of high-quality, diverse coffee products, robust customer service, and a deeply ingrained social conscience, which resonates with their customer base and beyond.

Taking into account our in-depth analysis and ratings across various categories, the overall Editor’s Score Verdict for Black Rifle Coffee stands at an impressive 4.5 out of 5. This rating not only reflects the quality and taste of their coffee but also their commitment to veterans, economic impact, environmental stewardship, and the positive customer perception they have built over time.

BRC serves as an embodiment of a brand that goes beyond providing a product, creating a far-reaching impact on its community, and setting a benchmark in the industry. Their devotion to their cause, combined with their superior offerings, justifies our high rating and makes them a brand worth trying for any coffee enthusiast.


Black Rifle Coffee offers a broad range of roasts and flavors, often considered bolder and more robust than many mainstream coffee brands.

BRCC sources its beans from various regions globally, like Brazil and Guatemala, and ensures quality through rigorous inspections and precision roasting.

The company is actively involved in supporting veterans, contributes to economic development, and follows environmentally sustainable practices in its operations.

Customers typically have high regard for Black Rifle Coffee, appreciating not only its taste and quality but also its social impact initiatives.

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