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Within the extensive realm of coffee varieties, the Vienna roast is particularly notable for its distinctive characteristics. What is Vienna roast coffee? This question introduces us to a coffee roast that is celebrated for its nuanced balance of roasting depth and flavor preservation. Characterized by its unique roasting approach, this coffee roast encapsulates the artistry of coffee roasting. This article will explore the defining features of Vienna roast coffee, tracing its historical roots, examining its flavor profile, and discussing optimal brewing techniques. Ideal for both seasoned coffee aficionados and those new to the world of specialty coffees, understanding this coffee roast is essential for anyone looking to deepen their appreciation of the rich array of coffee flavors and roasts available globally.

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  • Introduction & Key Takeaway
  • Best Vienna Roast Coffee Brands
  • Characteristics of Vienna Roast Coffee
  • Brewing Vienna Roast Coffee
  • The Origins of Vienna Roast
  • Vienna Roast vs. Other Coffee Roasts
  • Conclusion & FAQs

Vienna Roast Coffee: Key Takeaway

  • Defining Vienna Roast: Vienna coffee roast is a medium-dark roast, known for its rich flavor and balanced bittersweetness, distinguishing it from other coffee roasts.
  • Historical Roots in Vienna’s Coffeehouses: The origins of this roast are deeply rooted in the 16th-century Viennese coffeehouse culture, reflecting the city’s historical and social influence on coffee preferences.
  • Comparison with Other Roasts: The Vienna roast is distinct from darker roasts like French and Italian roasts, offering a more balanced flavor without the intense bitterness or smokiness.
  • Importance of Roasting Technique: The unique flavor of this roast is achieved through precise roasting, typically just past the second crack, enhancing the bean’s natural sweetness and caramelization.
  • Brewing for Best Flavor: To fully enjoy this type of roast, specific brewing methods like French Press, Pour-over, and Espresso are recommended to highlight its rich and complex flavor profile.

Best Vienna Roast Coffee Brands

When it comes to savoring the unique and rich flavors of Vienna roast coffee, choosing the right brand can significantly enhance the experience. This roast type, with its deep and complex profile, is crafted by numerous coffee roasters around the world, each bringing its own signature touch to this traditional style. In this exploration of the best Vienna roast coffee brands, we delve into those that have perfected the art of this medium-dark roast, offering coffee lovers an exceptional cup that truly embodies the essence of Vienna’s coffee culture.

Pleasant Morning Buzz Vienna Roast Ground Coffee by 365

a bag of pleasant morning buzz vienna roast ground coffee on a table
365 by Whole Foods Market, Pleasant Morning Buzz Vienna Roast Ground Coffee, 10 Ounce
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The 365 by Whole Foods Market presents its exclusive Pleasant Morning Buzz Vienna Roast Ground Coffee. This type of roast is ideal for: 

  • Coffee Connoisseurs: Ideal for individuals who cherish the finer details in their coffee, like the bean type and roast level.
  • Ethically Minded Consumers: Those who support fair trade practices and are conscious of the origins of their purchases.
  • Budget-Friendly Shoppers: Individuals looking for premium quality without an exorbitant price tag.
  • Kosher Observers: As Kosher certified, it appeals to those following dietary laws.


  • Cost-Effective Quality: Priced at approximately $26.40, it offers a balance between premium taste and affordability.
  • Fair Trade Certification: Adds value for ethically conscious consumers.


  • French Roast Flavor: Offers a rich and deep taste.
  • 100% Arabica Beans: Known for their superior quality and flavor.
  • Kosher Certified: Adheres to strict quality standards.
  • Fair Trade Certified: Ensures ethical sourcing and support for small-scale farmers.
  • Medium Roast Level: Perfect for those who prefer a balanced flavor.


  • Rich and Smooth Taste: Provides a satisfying coffee experience.
  • Pleasant Aroma: Enhances the overall drinking experience.
  • Fair Price Point: Makes it accessible to a wide range of consumers.
  • Ethical Sourcing: Appeals to socially conscious buyers.


  • Flavor Variability: Some users found the flavor to be just okay, lacking distinctiveness.
  • Acidity Concerns: Higher acid levels were noted, which might not suit all palates.
  • Necessity for Additives: Some consumers had to add milk to mitigate the bitterness.

Guru’s Insights: The 365 by Whole Foods Market Pleasant Morning Buzz Vienna Roast Ground Coffee earns recognition as the best medium roast coffee, thanks to its dedication to ethical sourcing and a comprehensive commitment to quality. However, maintaining consistent flavor and acidity levels is essential to cater to a wider array of coffee enthusiasts. Experimenting with various brewing techniques could notably improve the coffee’s flavor profile. Additionally, the brand effectively balances quality with cost-efficiency, making it a compelling choice for daily coffee drinkers who are conscious of both flavor and the broader impact of their consumption. This product stands out as a considerate option for those who value ethical considerations as much as they do taste in their daily coffee routine.

Vienna Roast Coffee – Good As Gold Coffee Roasters

a bag of vienna roast coffee - good as gold coffee roasters on a table
Vienna Roast Coffee – Good As Gold Coffee Roasters – Whole Bean (5lb)
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Good As Gold Coffee Roasters proudly presents their Vienna Roast Coffee, encapsulating the true essence of artisanal coffee craftsmanship. This delectable coffee is ideal for:

  • Coffee Aficionados: Perfect for enthusiasts who value the art of coffee roasting and the rich taste of Arabica beans.
  • Home Baristas: Ideal for those who prefer grinding their own beans for a fresh, aromatic cup of coffee.
  • Quality-Oriented Individuals: Suitable for consumers who prioritize high-quality coffee beans in their daily brew.
  • Value-Conscious Shoppers: For those seeking great value, the 5lb pack offers an economical choice for regular coffee drinkers.


  • Price Point: At $37.95, this product is positioned as a premium offering, reflecting its quality and quantity.
  • Bulk Advantage: The 5lb size is cost-effective for frequent coffee drinkers, reducing the need for regular purchases.


  • 100% Arabica Beans: Renowned for their superior taste and quality.
  • Medium/Dark Roast: Delivers a balance of strong flavor and smoothness.
  • Whole Bean Coffee: Ensures peak freshness and flavor upon grinding.
  • Specialized Roasting Technique: Small-batch air roasting guarantees a consistent and premium roast.
  • Caffeine Content: Ideal for those who enjoy caffeinated coffee.


  • Intense Flavor Profile: Known for its deep, rich flavor, often described as a new favorite.
  • Freshness Guaranteed: Whole beans maintain freshness until grinding.
  • Consistent Quality: The small-batch roasting process ensures a high-quality, consistent product.
  • Economical Quantity: The 5lb package offers good value for regular coffee users.


  • Single Flavor Option: Limited to one roast and flavor profile.
  • Requires a Grinder: Not as convenient for those who don’t own a coffee grinder.
  • Higher Initial Cost: The larger package size may have a higher upfront cost compared to smaller options.

Guru’s Insights: The Vienna Roast Coffee by Good As Gold Coffee Roasters is a commendable choice for its dedication to quality and flavor. The choice of 100% Arabica beans and the meticulous medium/dark roasting process create a coffee that is both robust in flavor and smooth in finish. This product is particularly suited for those who drink coffee regularly and appreciate the art of coffee making. The bulk size is an economical choice, albeit with a higher initial investment, but it pays off in the long run for frequent coffee drinkers. The whole bean format, while requiring a grinder, ensures the freshest cup of joe, preserving the beans’ natural oils and flavors until the moment of brewing. This product stands out as a thoughtful selection for those who are passionate about their coffee and mindful of the quality of every sip.

The Bean Organic Coffee Company Organic Vienna Roast

a bag of the bean organic coffee company organic vienna roast coffee on a table
The Bean Organic Coffee Company Vienna Roast, Medium, Ground Coffee, 16-Ounce Bags (Pack of 2), Café molido tostado orgánico
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The Organic Vienna Roast offered by The Bean Coffee Company boasts a distinctive flavor profile that combines bittersweet notes with gentle acidity, setting it apart as a unique option among medium French Roasts, this coffee is ideal for: 

  • Health-Conscious Coffee Drinkers: Given its organic and vegan certifications, this coffee is perfect for those who prioritize health and ethical standards in their food choices.
  • Environmental Advocates: Ideal for individuals who support sustainable farming practices.
  • Coffee Aficionados: Those who appreciate a unique, bittersweet taste and medium roast level.
  • Regular Coffee Buyers: Suitable for customers looking for a consistent coffee supply, considering the 2-pack offering.


  • Affordable Luxury: Priced at $26.07, it offers premium quality at a reasonable cost.
  • Bulk Purchase: The pack of two provides added value for regular coffee consumers.


  • USDA Organic and Vegan Certified: Aligns with health and environmental standards.
  • 100% Arabica Beans: Known for their superior quality and flavor.
  • Small-Batch Roasting: Ensures freshness and maintains natural flavors.
  • Sustainability Commitment: Emphasizes eco-friendly farming practices.
  • Versatility in Brewing: Compatible with various types of coffee makers.


  • Rich Aroma and Taste: Many customers find it aromatic and flavorful, perfect for morning consumption.
  • Long-Term Customer Satisfaction: Repeat buyers indicate the coffee’s consistent quality over the years.
  • Holiday Gifting Option: Ideal as a festive gift for coffee lovers.


  • Freshness Concerns: Some customers have noted a decrease in the freshness of the beans recently.
  • Overly Bold Flavor: Due to its medium roast profile, some customers have found the taste to be too strong for their preferences, potentially overshadowing its nuanced qualities.

Guru’s Insights: The Organic Vienna Roast by The Bean Coffee Company represents a harmonious blend of quality, taste, and environmental consciousness. Its unique bittersweet flavor profile, coupled with low acidity, makes it a standout choice for those who enjoy a medium roast with depth. The commitment to organic and vegan standards, along with sustainable farming practices, reflects the brand’s dedication to health and the environment, resonating with consumers who share these values. While the recent concerns over bean freshness are noteworthy, the overall value offered by this coffee, including its suitability for various brewing methods and its appeal as a thoughtful gift, makes it a commendable choice for those seeking a quality organic coffee experience.

Characteristics of Vienna Roast Coffee

Vienna coffee roast holds a special place in the hearts of coffee aficionados worldwide. Renowned for its unique balance of flavor, aroma, and appearance, this roast level offers a distinct coffee experience. The Vienna roast brings out the best in the coffee beans, offering a taste and aroma that is both robust and refined. Let’s delve deeper into the characteristics that make Vienna coffee roast a standout choice.

Flavor Profile of Vienna Roast

a cup of coffee with smoke and coffee beans

The Vienna coffee roast is revered for its distinctive and nuanced flavor profile, which sets it apart from other roast levels. It offers:

  • Balanced Taste: This delightful coffee strikes a unique balance between the lighter and darker roast spectrums.
  • Richness and Depth: It offers a richness in flavor, characterized by a deep taste with a bittersweet undertone.
  • Subtle Notes: Despite its depth, it retains subtle fruity or floral notes, which are often lost in darker roasts.
  • Avoids Overpowering Smokiness: The roast level is carefully managed to ensure robust flavor without the intense burnt or smoky flavors typical of darker roasts.

Roasting Process and Beans

a person holding vienna roast coffee beans

The process of creating the Vienna coffee roast is both an art and a science, requiring skill and precision. It involves:

  • Roasting Technique: The beans are roasted to a medium-dark level, which is key to achieving the Vienna coffee roast’s signature flavor.
  • Bean Selection: Typically, high-quality Arabica beans are chosen for their ability to develop rich and complex flavors during the roasting process.
  • Monitoring and Control: Precision in roasting time and temperature is crucial; the beans are roasted just past the second crack, marking the Vienna roast stage.
  • Resultant Flavor Characteristics: This roasting technique enhances the natural sweetness of the beans while introducing a slight caramelization, contributing to the overall flavor profile.

Aroma and Appearance

a pile of vienna roast coffee beans

The aroma and appearance of this type of coffee are as important as its taste, contributing to the overall sensory experience. This roast offers:

  • Aromatic Profile: Vienna roast coffee is known for its inviting and warm aroma, combining notes of chocolate, caramel, and sometimes a hint of spice.
  • Bean Appearance: Post-roasting, the beans display a medium to dark brown color, often with a slight oil sheen, which is a hallmark of the Vienna coffee roast level.
  • Consistency in Beans: The beans should have a uniform color and size, indicating a consistent roast.
  • Visual Appeal: The rich color and sheen of Vienna roast beans make them visually appealing, often signaling the quality of the roast to consumers.

Overall, the Vienna coffee roast offers a harmonious blend of rich flavor, distinctive aroma, and visual appeal, making it a cherished choice among coffee enthusiasts who seek a coffee experience that is both refined and robust.

Brewing Vienna Roast Coffee

Mastering the art of brewing this delicious coffee is key to unlocking its full flavor potential. This unique roast, known for its rich and balanced profile, requires specific brewing techniques to enhance its distinct characteristics. From selecting the right brewing method to understanding the nuances of grind size and water temperature, each step in the brewing process plays a crucial role. Here, we explore the best practices for brewing Vienna roast coffee, ensuring that each cup you brew captures the essence of this beloved roast style.

Best Brewing Methods

barista brewing coffee in a glass container

Brewing Vienna roast coffee to perfection involves selecting the right method to highlight its unique flavor profile. Here are some of the best brewing methods for this type of coffee:

  • French Press Coffee: Ideal for extracting the rich and robust flavors of this roast type, the French Press method allows for full immersion and a more comprehensive extraction.
  • Pour Over: This method is excellent for highlighting the subtle nuances of the coffee, emphasizing its complex flavors and aroma.
  • Espresso Coffee Machine: For those who enjoy a stronger brew, the espresso coffee machine can concentrate the rich flavors and aromas, making a deeply satisfying cup.
  • Drip Coffee Maker: A reliable choice for everyday brewing, drip coffee makers can bring out the balanced taste and smooth finish of this type of roast.

Grind Size and Water Temperature

a spoon full of vienna roast ground coffee on a pile of coffee beans

The grind size and water temperature play crucial roles in brewing the perfect cup of Vienna roast coffee:

Grind Size:

  • For French Press, a coarser grind is preferred to prevent over-extraction and bitterness. (1)
  • For Pour Over and Drip methods, a medium grind is ideal, providing the right balance between flavor extraction and filtration.
  • For Espresso, a fine grind is necessary to achieve the dense, rich shot characteristic of this method.

Water Temperature: 

  • The optimal water temperature for brewing this kind of roast is between 195°F to 205°F. This range is hot enough to extract the flavors effectively but not so hot as to cause over-extraction or bitterness.

Brewing Tips and Techniques

barista brewing coffee in a coffee maker

To maximize the enjoyment of Vienna roast coffee, consider these brewing tips and techniques:

  • Freshness: Always use freshly ground coffee beans to ensure the best flavor. Coffee starts to lose its essence immediately after grinding. (2)
  • Water Quality: Use filtered or spring water for brewing. The quality of water can significantly impact the taste of the coffee.
  • Coffee-to-Water Ratio: A general guideline is to use about 1 to 2 tablespoons of coffee per 6 ounces of water, but this can be adjusted based on personal preference.
  • Brew Time: Pay attention to brew time, which varies by method. For French Press, 4 minutes is ideal, while pour-over can take about 3-4 minutes. Espresso shots are quick, typically taking about 25-30 seconds.
  • Experiment: Don’t hesitate to experiment with different variables like grind size, brewing time, and water temperature to find the perfect brew that suits your taste.

To sum up, brewing This delightful type of coffee is an art that combines the right methods, grind size, and brewing techniques. Whether using a French Press, pour-over, espresso coffee machine, or drip coffee maker, each method can highlight different aspects of this versatile roast. Remembering these tips can lead to a more enjoyable and satisfying coffee experience.

Kona Natural 100% Kona Coffee Naturally Processed

The Origins of Vienna Roast

Delving into the origins of Vienna Roast reveals a captivating journey through history, culture, and culinary artistry. This esteemed coffee roasting style, synonymous with Vienna’s celebrated coffee culture, has its roots in historical events that shaped not only the coffee preferences of the region but also influenced its social fabric. Understanding the origins of this coffee roast involves exploring the city’s rich coffeehouse culture, the significant figures who contributed to its development, and the evolution of roasting techniques over time.

Vienna’s Coffeehouse Culture

barista pouring coffee into cups

The emergence of the Vienna coffee roast is deeply rooted in the city’s rich coffeehouse culture, which began in the aftermath of the Siege of Vienna in 1683. This culture has a fascinating origin story, tied to historical figures and events.

  • The Role of Georg Franz Kolschitzky: After the Siege of Vienna, Kolschitzky, recognized for his bravery, was awarded the city’s first coffee-serving license. This was a pivotal moment in the history of Viennese coffee culture. His café utilized the coffee beans left behind by the retreating Turkish army, introducing the city to the delights of coffee. (3)
  • Naming of Streets and Monuments: In Vienna’s 4th district, a street named Kolschitzkygasse and a statue honor his contributions to the city’s coffee heritage.
  • Diodato’s Influence: Another key figure in this history is Diodato, an Armenian spy and coffee enthusiast. His knowledge of coffee beans and brewing methods contributed significantly to the establishment of Vienna’s first coffee house. Johannes-Diodato-Park in Vienna’s 4th district serves as a reminder of his influence.

How Vienna Roast Got Its Name

a person holding a handful of vienna roast coffee beans

The naming of the Vienna coffee roast is closely tied to the city’s historical and cultural relationship with coffee. As coffeehouses flourished in Vienna, they began to develop a distinct style of roasting beans that became synonymous with the city.

  • Development of a Unique Roasting Style: Viennese coffeehouses honed a roasting technique that yielded a medium-dark roast, which was highly appreciated for its rich flavor and aroma.
  • Cultural Significance: The popularity of this roast in Vienna’s coffeehouses led to it being named after the city, as it captured the essence of Vienna’s coffee culture.

The Evolution of Vienna Roasting

a coffee machine in a room

The process of roasting coffee beans in Vienna has evolved significantly since its inception, adapting to technological advancements and changing tastes.

  • From Traditional to Modern: Originally, coffee beans were roasted in large pans over open fires. This method required great skill and intuition. Over time, roasting techniques have become more sophisticated, utilizing modern equipment for greater consistency and precision.
  • Adapting to Contemporary Preferences: The Vienna coffee roast has been refined over the years to suit modern palates, maintaining its traditional medium-dark profile while also emphasizing the balance between richness and smoothness.

In summary, the Vienna coffee roast’s origin is steeped in a rich historical narrative, beginning with the unique evolution of Vienna’s coffeehouse culture and the significant contributions of individuals like Georg Franz Kolschitzky and Diodato. Over the years, the roasting process has transformed, marrying traditional methods with modern techniques, to continue delivering a coffee experience that is quintessentially Viennese.

Vienna Roast vs. Other Coffee Roasts

The world of coffee roasts is diverse and intricate, with each roast type offering its unique flavor, aroma, and texture. Understanding the differences between these roasts, such as the Vienna roast, and others like French, Italian, and medium roasts, helps in appreciating the unique qualities of each and in choosing the coffee that best suits individual preferences.

Vienna Roast vs. French Roast

a collage of vienna roast and french roast coffee beans

Comparing Vienna roast with French roast involves examining their roasting levels and flavor profiles.

  • Roasting Level: Vienna roast is a medium-dark roast, known for its rich flavor and balance. It’s roasted just beyond the second crack, which gives it a deeper flavor than a medium roast but without the intense smokiness of darker roasts. In contrast, the best French roast coffee is darker, and roasted well into the second crack, resulting in a smokier and slightly more bitter flavor.
  • Flavor Profile: The Vienna coffee roast has a subtle complexity with a hint of caramelization and a balance of rich and bittersweet notes. French roast, being darker, tends to have a more robust, smokier flavor with less of the bean’s original characteristics.
  • Body and Acidity: Vienna coffee roast typically maintains a medium body with balanced acidity, while French roast often has a heavier body with low acidity due to the extended roasting process.

Vienna Roast vs. Italian Roast

a collage of vienna roast and italian roast coffee beans

When comparing the Vienna coffee roast to the Italian roast, the key differences lie in the intensity and richness of the flavor.

  • Roasting Level: Italian roast is one of the darkest roasts, even darker than French roast, making it more intense and less acidic. Vienna coffee roast, being lighter, retains more of the coffee bean’s original flavors.
  • Flavor Notes: The Italian roast is known for its bold, rich, and slightly burnt flavors, often with a pronounced bitterness. The Vienna coffee roast, meanwhile, offers a more balanced profile, with a pleasant mix of richness and subtle sweetness.
  • Aroma and Aftertaste: The Vienna coffee roast tends to have a more diverse aroma and a smoother aftertaste compared to the Italian roast, which can have a stronger, more pungent aroma and a lingering bitter aftertaste.

Vienna Roast vs. Medium Roast

a collage of vienna roast and medium roast coffee beans

The Vienna coffee roast and medium roast are closer in their roasting spectrum, but there are still noticeable differences.

  • Roasting Level: A medium roast is lighter than a Vienna coffee roast, stopping just before or at the start of the second crack. This results in a lighter body and more acidity.
  • Flavor Complexity: Medium roasts typically highlight the original characteristics of the coffee bean, including floral and fruity notes, which can be somewhat overshadowed in the Vienna coffee roast due to its longer roasting time.
  • Balance of Flavors: While both roasts offer a balanced flavor, the medium roast leans more towards brightness and a cleaner taste, whereas the Vienna coffee roast offers a richer, slightly more caramelized flavor profile.

Summing up, Vienna roast coffee presents a unique balance of flavors and aromas that distinguish it from other roasts like French, Italian, and medium roasts. Its medium-dark profile offers a harmonious blend of richness, complexity, and subtle sweetness, making it a favored choice for those who enjoy a rich yet balanced coffee experience.


In conclusion, Vienna roast coffee stands as a testament to the rich and storied tradition of coffee roasting. With its unique medium-dark profile, it strikes a fine balance between the lightness of medium roasts and the intensity of darker roasts, offering coffee lovers a distinct and enjoyable experience. Rooted in the historical coffeehouse culture of Vienna, this roast not only reflects a significant part of coffee history but also continues to be a favorite among modern coffee enthusiasts. The precise roasting technique that defines Vienna coffee roast is crucial in bringing out its characteristic flavor – a perfect blend of richness, subtle sweetness, and bittersweet undertones.

Whether you are brewing it at home or savoring it in a café, Vienna roast coffee offers a unique taste that captures the essence of traditional coffee roasting artistry. It’s a choice that satisfies both the novice and the connoisseur, inviting everyone to explore the depth and complexity of one of the world’s most beloved beverages.


To brew the perfect cup of Vienna roast coffee at home, use brewing methods like French Press, Pour Over, or Espresso, with a medium grind size and water temperature between 195°F to 205°F.

Famous Vienna roast coffee brands include The Bean Coffee Company, Good As Gold Coffee Roasters, and 365 by Whole Foods Market, known for their quality and distinctive Vienna coffee roast profiles.

Vienna's coffeehouse culture, dating back to the 17th century, is renowned for its elegant atmosphere and intellectual hubs, playing a significant role in shaping the city's coffee preferences and the development of Vienna coffee roast.

The roasting process of this coffee roast, involving medium-dark roasting just beyond the second crack, enhances the natural sweetness of the beans while introducing a slight caramelization, contributing to its rich and balanced flavor profile.

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