Intelligentsia Frequency Blend vs Intelligentsia Illumination Blend

people who want chocolate + molasses from a direct trade roaster

Scores higher on value per kilo.

people who want caramel + stone fruit from a direct trade roaster

Scores higher on sourcing transparency & ethics.

• +The cheapest Direct Trade coffee in the range, level on price with two blends that carry no trade tag.
• +Built as an everyday crowd pleaser, which is the right brief for a household bag.
• +Dried fruit and sugar give it more character than a neutral house blend.
• +Origins, roast profile, flavour profile and trade terms all published as tags.

• −Designed to please everyone, which means it is nobody's favourite cup.
• −No organic certification, where El Gallo and Illumination carry both that and Direct Trade.
• −Only two sizes, and the larger is 2.27 kg to keep fresh.

• +Ethiopian coffee in an everyday blend, at well under single origin prices.
• +Organic certification and Direct Trade on the same bag.
• +Caramel gives the stone fruit a base, so it works in a drip machine rather than needing a hand brew.
• +Origins, roast profile, flavour profile and trade terms all published as tags.

• −$2.50 over the entry blends, and El Gallo carries the same two certifications for $1.50 less.
• −An Ethiopian-led blend varies more between harvests than a Brazilian one.
• −Only two sizes, and the larger is 2.27 kg to keep fresh.