Starbucks Premium Instant Coffee Blonde Roast vs Terrasoul Superfoods Organic Freeze-Dried Instant Coffee

The verdict

Starbucks Premium Instant Coffee Blonde Roast is the better buy on our scoring, 8.0 to Terrasoul Superfoods Organic Freeze-Dried Instant Coffee's 7.2. It leads on convenience & format and packaging & shelf life.

Who each one suits

Starbucks Premium Instant Coffee Blonde Roast

Somebody who drinks Starbucks and wants the same cup without the shop

Scores higher on convenience & format, packaging & shelf life.

Terrasoul Superfoods Organic Freeze-Dried Instant Coffee

A travel and camping jar that is still organic and fairtrade

Scores higher on sourcing transparency.

How they score, criterion by criterion

Both are scored the same way against the rest of their category, from what their makers publish. The weight is how much each criterion moves the total. How the score works

CriterionWeightStarbucks Premium Instant Coffee Blonde RoastTerrasoul Superfoods Organic Freeze-Dried Instant Coffee
Process & Cup Quality30%9.09.0
Convenience & Format20%8.55.5
Sourcing Transparency18%5.07.3
Packaging & Shelf Life16%6.75.0

What each one costs

PriceNot publicly statedNot publicly stated

Where they differ

Every specification the two makers publish differently. Everything they match on is in the full table below.

Starbucks Premium Instant Coffee Blonde RoastTerrasoul Superfoods Organic Freeze-Dried Instant Coffee
Best forSomebody who drinks Starbucks and wants the same cup without the shopA travel and camping jar that is still organic and fairtrade
What sets it apartA light roast instant, which almost nothing else in this category isThe smallest specialty-grade organic jar here, sold for the bag rather than the counter
Bean TypeArabica, blonde roastArabica
Certifications—Organic, Fairtrade, Non-GMO
Dissolves in Cold Water✓—
DosingScoopable rather than a fixed sachet, so the strength is yours to set—
Intended Use—The maker names home, office, travel and camping
Packaging TypeTinBag
Process MethodMicrogroundFreeze-dried
Process Method NoteThe tin reads INSTANT & MICROGROUND COFFEE.Printed on the pouch as FREEZE-DRIED.
Roast LevelLightMedium
Roast Level NotePrinted on the tin as STARBUCKS BLONDE ROAST.Printed on the pouch as PREMIUM MEDIUM ROAST ARABICA BEANS.
Servings per Pack35—
Tasting NotesBright and caramelly—
Tasting Notes NoteStarbucks' own words, printed under the product name.—

Pros and cons

From each full review, written from the same published facts as the scores above.

Starbucks Premium Instant Coffee Blonde Roast
  • +Scoopable rather than a fixed sachet, so the strength is yours to set, which no stick format allows
  • +About 35 servings a tin, Arabica blonde roast with published caramel notes
  • +Starbucks publishes it for hot or iced
  • −A 3.17oz tin, so it stays at home
  • −No process method is published: it does not say freeze dried
  • −No certifications, origin or price published
Full Starbucks Premium Instant Coffee Blonde Roast review →
Terrasoul Superfoods Organic Freeze-Dried Instant Coffee
  • +Certified organic and fairtrade, published as sustainably sourced
  • +Freeze dried, which Terrasoul gives as the reason for its freshness
  • +Arabica medium roast in a 3.5oz jar
  • −No servings per jar is published, so cost per cup cannot be worked out
  • −A jar rather than sticks
  • −No origin country and no price published
Full Terrasoul Superfoods Organic Freeze-Dried Instant Coffee review →

Every specification, side by side

Starbucks Premium Instant Coffee Blonde RoastTerrasoul Superfoods Organic Freeze-Dried Instant Coffee
Who it suits
Best forSomebody who drinks Starbucks and wants the same cup without the shopA travel and camping jar that is still organic and fairtrade
What sets it apartA light roast instant, which almost nothing else in this category isThe smallest specialty-grade organic jar here, sold for the bag rather than the counter
Specifications
Bean TypeArabica, blonde roastArabica
Certifications—Organic, Fairtrade, Non-GMO
Dissolves in Cold Water✓—
DosingScoopable rather than a fixed sachet, so the strength is yours to set—
FlavouredNot flavouredNot flavoured
Intended Use—The maker names home, office, travel and camping
Packaging TypeTinBag
Process MethodMicrogroundFreeze-dried
Process Method NoteThe tin reads INSTANT & MICROGROUND COFFEE.Printed on the pouch as FREEZE-DRIED.
Roast LevelLightMedium
Roast Level NotePrinted on the tin as STARBUCKS BLONDE ROAST.Printed on the pouch as PREMIUM MEDIUM ROAST ARABICA BEANS.
Servings per Pack35—
Ships toUSUS
Ships to NoteConfirmed on Amazon US, which is where this link points. Availability in other Amazon stores has not been checked, and a regional store may substitute a different product.Confirmed on Amazon US, which is where this link points. Availability in other Amazon stores has not been checked, and a regional store may substitute a different product.
Tasting NotesBright and caramelly—
Tasting Notes NoteStarbucks' own words, printed under the product name.—

Starbucks Premium Instant Coffee Blonde Roast vs Terrasoul Superfoods Organic Freeze-Dried Instant Coffee: common questions

Which is better, Starbucks Premium Instant Coffee Blonde Roast or Terrasoul Superfoods Organic Freeze-Dried Instant Coffee?

Starbucks Premium Instant Coffee Blonde Roast scores 8.0 against 7.2, both computed from published specifications rather than opinion. Terrasoul Superfoods Organic Freeze-Dried Instant Coffee is still ahead on sourcing transparency.

Is Starbucks Premium Instant Coffee Blonde Roast or Terrasoul Superfoods Organic Freeze-Dried Instant Coffee cheaper?

Starbucks Premium Instant Coffee Blonde Roast starts at Not publicly stated, and Terrasoul Superfoods Organic Freeze-Dried Instant Coffee at Not publicly stated.

Who is Starbucks Premium Instant Coffee Blonde Roast for?

Somebody who drinks Starbucks and wants the same cup without the shop

Who is Terrasoul Superfoods Organic Freeze-Dried Instant Coffee for?

A travel and camping jar that is still organic and fairtrade

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