Jot Original Ultra Coffee Concentrate vs Starbucks Premium Instant Coffee Blonde Roast

Iced coffee and milk drinks without equipment, cheaper per cup than specialty instant

Scores higher on sourcing transparency.

Somebody who drinks Starbucks and wants the same cup without the shop

Scores higher on convenience & format.

• +$1.90 a cup, against $2.60 for Intelligentsia's specialty instant
• +Mixes into cold milk without clumping, which instant does not, iced coffee in seconds
• +One tablespoon, no equipment, and the strength is yours to set
• +Origins named: Peruvian, with Colombian and Honduran

• −Refrigerated once opened, where a jar of instant keeps in a cupboard for a year
• −Fourteen cups a bottle, so a light drinker buys a fortnight at a time
• −A glass bottle does not travel the way a sachet does
• −Far more expensive than supermarket instant, which is cents a cup

• +Scoopable rather than a fixed sachet, so the strength is yours to set, which no stick format allows
• +About 35 servings a tin, Arabica blonde roast with published caramel notes
• +Starbucks publishes it for hot or iced

• −A 3.17oz tin, so it stays at home
• −No process method is published: it does not say freeze dried
• −No certifications, origin or price published