Misto vs Trade Coffee

Sixty independent American roasters matched to a taste profile, with free shipping

Scores higher on cost per bag, and per kilo, choice & personalisation, what actually arrives.

Trying a lot of small American roasters without choosing between them

Scores higher on delivery & straight answers.

• +Free shipping on every plan, with no prepaid bundle required to earn it.
• +Sixty roasters and 600+ coffees, and unusually for this market, both numbers are published rather than implied.
• +Reschedule parks the next shipment up to 90 days out and keeps your queue exactly as it was, which is a pause without the word.
• +Roast level, grind, frequency, flavour profile and a maximum price per bag are all adjustable from the dashboard.
• +Cancelling is two clicks under Settings, and any prepaid credit already on the balance stays usable afterwards.

• −No bag weight is published, so the price per kilo cannot be calculated before ordering and we have not scored it.
• −Individual coffee prices vary by roaster, and a coffee priced above your chosen maximum simply stops being offered to you.
• −The prepaid balance renews automatically once it can no longer cover a shipment, which is a charge you have to opt out of rather than into.
• −Where Misto ships is not stated on the pages we read.
• −There is no money-back guarantee stated, only the ability to leave.

• +Cancelling, pausing and rescheduling are all self-service from the dashboard, with no phone call and no email, and a pause keeps your queue intact.
• +Over 450 coffees on the Premium tier from independent roasters, matched by a quiz rather than picked blind from a list.
• +Every bag is roasted to order and shipped by the roaster itself rather than pulled from a warehouse shelf.
• +Grind, frequency, bag count and the next order date can all be changed up to midday the day before an order.
• +The first bag is free on the Discovery Trial, so the range can be tested at the price of the shipping.

• −Shipping is only free if you prepay for three, six or twelve bags, or take the 2lb subscription. Pay-per-shipment plans pay for delivery.
• −At $70.94 a kilo the standard 310g bag is dearer than Atlas Coffee Club's $58.82, and considerably dearer than supermarket specialty.
• −The First Bag Guarantee covers the first match only and is a replacement or a better match, not a refund.
• −United States only. No Canada, no Puerto Rico or other US territories, and no APO/FPO/DPO addresses.
• −Trade publishes a coffee count and not a roaster count, so how many roasters you are actually choosing between is not stated.