What is Death Wish Blueberry Coffee?
A flavoured medium roast, and the one bag in the range that names its flavourings.
Death Wish publishes a 14oz bag of ground medium roast arabica and robusta, Fair Trade Certified by Fair Trade USA, sourced from India and Peru, with natural flavours it describes as homemade blueberry jam, luscious vanilla and sweet Vietnamese cinnamon, and states there are no artificial ingredients. It says the coffee brews double the strength of an average cup.
It is not USDA Organic, and the rest of the range is
Checked deliberately, because a brand-level assumption would have got this wrong.
Death Wish Dark Roast, Death Wish Medium Roast and Valhalla Java are all USDA Certified Organic and Fair Trade. This bag carries no organic claim anywhere on its listing. It is Fair Trade only.
That is a real difference and it is easy to miss, because everything about the packaging and the brand implies otherwise. If organic is why you buy Death Wish, this bag does not qualify, and this site records one certification for it rather than two.
It is worth saying the flavouring is the likely reason. Certifying a flavoured coffee organic means certifying the flavourings too, which is a harder and more expensive process. That is an explanation, not an excuse, and the label is the label.
Naming the flavourings is better than most of this category manages
"Natural flavors" on a bag tells you nothing. Three named flavourings tell you something.
Most flavoured coffee lists "natural flavors" and stops. Death Wish names blueberry, vanilla and Vietnamese cinnamon, and Vietnamese cinnamon is a specific thing: cassia, sweeter and hotter than the Ceylon cinnamon sold as cinnamon in most places.
That combination also explains the profile better than "blueberry" alone would. Vanilla rounds fruit flavouring so it does not read as sharp, and cinnamon adds warmth that sits well over a medium roast. It is a considered recipe rather than a syrup.
The no-artificial-ingredients claim is worth noting alongside the missing organic certification. One is a maker's statement, the other is an audited label, and they are not the same kind of assurance.
"Double the strength" is not a caffeine figure
The flagship publishes a number. This bag publishes an adjective.
Death Wish Dark Roast states about 180mg per 6oz cup with the brewing ratio it was measured at. That is checkable.
"Double the strength of your average cup" is a comparison to an unstated baseline, with no ratio, no figure and no test. It probably reflects the same arabica and robusta blend, but this site records the claim as a claim and no milligram figure for this bag.
If the caffeine content is the point, buy the flagship, which tells you what it is.
Death Wish Blueberry vs Black Rifle Fool's Gold
Two flavoured coffees from two attitude brands, and the certifications separate them.
Black Rifle Fool's Gold is the nearest comparison on this site: a flavoured coffee from a brand that sells on identity as much as on beans.
Death Wish names three specific flavourings and carries Fair Trade certification with two named origin countries. That is more than most flavoured coffee publishes.
Neither is organic, neither publishes a roast date, and neither gives altitude or varietals. Flavoured coffee is a category where sourcing detail is thin across the board, and picking between them is mostly picking a flavour.
Is Death Wish Blueberry worth it?
At $19.99 for a 14oz bag it is priced above most flavoured coffee, and the bag is smaller.
You are paying for named flavourings, Fair Trade certification, two named origins and 2,032 ratings. Within flavoured coffee that is an unusually well-documented bag.
Against it: no organic certification unlike its own stablemates, no caffeine figure, no roast date, no altitude, no varietals, and 14oz rather than the 16oz the unflavoured blends come in. It is also ground only, so it will go stale faster than whole bean.
Who should buy it (and who should not)
Buy it if you want flavoured coffee that says what the flavour is made of.
It suits anyone who likes fruit-flavoured coffee, anyone who wants Fair Trade in a category that rarely offers it, and anyone brewing drip who is not going to grind anyway.
Do not buy it if you want organic, because this is the one bag in the range that is not. Do not buy it for the caffeine number, which is not published here. And do not buy ground coffee if you own a grinder, since whole bean keeps far better.
Frequently Asked Questions
Is Death Wish Blueberry coffee organic?
No. It is Fair Trade Certified by Fair Trade USA and carries no USDA Organic claim, unlike the dark roast, medium roast and Valhalla Java.
What is in the flavouring?
Natural flavours the maker describes as homemade blueberry jam, vanilla and Vietnamese cinnamon, with no artificial ingredients claimed.
How much caffeine is in it?
No figure is published. The maker says it brews double the strength of an average cup, which is a claim rather than a measurement.
Is it whole bean?
No, it is ground only, in 14oz bags.
Where is it from?
India and Peru.
